A small real estate company loses leads every day if it is not clear who asked about which property. A good CRM for real estate solves just that. Organize properties, contacts and visits in one place, instead of spreading them between WhatsApp, Excel and the agent's memory. This guide on real estate CRM summarizes the criteria that should be reviewed before choosing.
Official source: Tokko Broker official site.
Real estate CRM: criteria and guide
Before choosing, understand how it differs from a generic CRM
A generic CRM can be used to sell almost anything, but it does not understand properties, visits or real estate portals. Therefore, if you have already reviewed our guide on the best customer management tools, you will know that these options are different. These general platforms, in fact, rarely include automatic publication on portals such as Zonaprop or Mercado Libre.
Free tool: CRM and Commercial Pipeline
Before hiring software, organize contacts, stages and follow-ups in a basic pipeline. This way you can identify the functions that your operation really needs.
What does a CRM designed for real estate agencies need
A CRM designed for real estate agencies needs, above all, a catalog of properties with photos and availability statuses. Additionally, you must track each lead from the first consultation to the signature. On the other hand, it is advisable to connect with the portals where you already publish. This way, you don't load the same property twice.
Tokko Broker: what it includes and how it works
Tokko Broker is one of the systems most used by real estate agencies in Latin America, according to the company itself. Organize properties, ventures and contacts, and publish directly on portals such as Zonaprop and Mercado Libre. In addition, it includes management reports to know which agent closes the most operations each month.
How much does Tokko Broker cost
Tokko Broker does not publish exact prices on its official site, verified today. Instead, it offers five plans depending on the number of users. They range from Personal, with one user and fifteen properties, to Corporate, with fifteen users and three hundred properties. Therefore, to know the real cost of this CRM for real estate you must request a quote directly from your sales team.
Advantages and what to check before hiring
Among the advantages, Tokko Broker centralizes properties and contacts without depending on loose spreadsheets. However, not publishing prices on your website makes it difficult to compare before scheduling a sales call. On the other hand, if your real estate agency is just starting out with a few properties, perhaps a simpler plan will be enough for you for now.
What this looks like in practice
A real estate agency with few agents gains order almost immediately only with the centralized property catalog. A larger agency, on the other hand, takes better advantage of management reports per agent. No system replaces human follow-up with the client. In fact, the CRM only organizes the information that the agent decides to record.
How to choose according to the size of your real estate
If your real estate agency handles few properties and a tight budget, first review our guide on the best free CRMs in Spanish. Some, in fact, include basic lead tracking features at no cost. If, however, you already manage several agents and need to publish on portals, also review our guide on how to choose a CRM according to the size of your company.
Frequently asked questions about CRM for small real estate companies
Is a specialized CRM worth it for a small real estate agency? Yes, especially if you publish on several portals at the same time and want to avoid uploading the same property twice.
Does Tokko Broker serve outside Argentina? Yes. The company operates in several Latin American countries and in Mexico. Even so, it is advisable to confirm the coverage of portals in your country.
Do I need to train my team to use it? For this reason, Tokko Broker includes an academy with training included in all plans, according to its official site.
Can I migrate my properties from a spreadsheet? Yes, although loading each property by hand takes time at first. Most real estate CRMs offer help with that initial migration.
CRM for Real Estate: in summary
Choosing a CRM for real estate depends on how many agents you have and how many portals you publish your properties on. Tokko Broker centralizes all that, although it requires requesting a quote to know the exact price. In the next article we review how to choose a CRM according to the size of your company. That article, in fact, completes this decision with more context.
