Do you still spend hours writing every social media post from scratch? Using AI for marketing content reduces that time to minutes, without losing a consistent tone between posts. For this reason, many small businesses are just trying this technology. That happens just when they no longer have enough time to publish as frequently as they need. This guide on AI for marketing summarizes the criteria that should be reviewed before choosing. This guide on AI marketing summarizes the criteria that should be reviewed before choosing. AI Marketing: This guide summarizes criteria, limits, and steps for choosing with context.
AI content marketing allows you to compare functions, limits and context before deciding. AI content marketing allows you to compare functions, limits and context before deciding.
AI content marketing: key criteria
AI content marketing helps you compare features, limits, and context before deciding. AI content marketing helps you compare features, limits, and context before deciding. AI content marketing helps you compare features, limits, and context before deciding.
IA contenido marketing: esta guía reúne criterios, límites y pasos para elegir con contexto.
AI marketing requires comparing functions, limits and context before deciding.
AI marketing: criteria and guide
AI for marketing: criteria and guide
Table of Contents
Before choosing, check how much you already automate
Before adding AI to marketing content, it's worth reviewing what other repetitive tasks you've already automated in your business. Our guide to best AI tools to automate repetitive tasks can help you see the bigger picture. Likewise, if you already post on social networks, our guide on social media automation with AI complements this decision well.
Free tool: Operational Tasks and Projects
Before paying for a platform, define tasks, responsible parties and dates. A simple flow allows you to evaluate software with a real process, not just a list of features.
Tool of choice: Canva Pro
Canva Pro includes Magic Write and Magic Studio, two AI features built into the editor. They generate advertising texts, product descriptions and drafts of publications. Additionally, that integration avoids jumping between a text tool and a design tool to put together a complete publication. On the other hand, it also generates and adjusts images within the same workflow.
How much does Canva Pro cost
Canva offers a free plan with limited AI features, according to its official site verified today. The Pro plan, meanwhile, costs $15 per month billed monthly. That plan includes full access to Magic Write and Magic Studio. Therefore, a business that already designs its own publications can add text generation without paying for a separate tool. Prices, features and availability may change by country, plan and date of inquiry.
What to look at besides the price
What to look at besides price matters as much as the monthly cost when choosing AI for content marketing. The quality of the text generated in Spanish, for example, varies greatly between different tools. Likewise, it is worth checking if the system allows you to adjust the tone so that it sounds like the real voice of your business.
What this looks like in practice
A business with few weekly publications gains time almost immediately just by generating a first draft of text. A business with a greater volume of content, on the other hand, makes better use of the joint generation of text and image. That happens within the same editor. However, no generated text is a substitute for checking that business information is correct. In fact, it just speeds up the most mechanical part of writing that first draft.
How to choose according to your volume of content
If you publish a few times a week, the free plan with limited AI may be enough to try the tool. This way, you avoid paying before confirming that the result works for you. If, on the other hand, you already publish content daily on several networks, it is advisable to add the Pro plan as soon as possible. That's why this plan saves more time the greater the volume of publications you produce. Since each business publishes at a different pace, it is a good idea to review this point every few months.
Claude, ChatGPT, Gemini and Canva AI: updated stack for marketing
Don't choose an AI tool just because of the model name. It starts with the deliverable, the level of human review, the sensitivity of the data, and the final format the client needs.
| Tool | Practical use for an SME | Official source |
|---|---|---|
| Claude | Summarize briefs, write and review texts, convert complex information into drafts and support questions or code. | Anthropic |
| ChatGPT | Ideate campaigns, rewrite and summarize, translate, analyze files or data and generate visual ideas according to plan and configuration. | OpenAI |
| Gemini | Turn ideas and documents into drafts, prototypes, infographics, or pages using Canvas and refine the tone. | |
| Canva AI | Go from an instruction to editable designs, campaign pieces, text and images while maintaining the visual identity. | canva |
Manually review data, claims, copyright, brand tone, accessibility and results before publishing. Do not enter sensitive customer information without reviewing the provider's privacy controls and agreement.
It depends on the deliverable. Claude and ChatGPT are versatile text assistants, Gemini brings a draft and prototype space, and Canva AI is a better fit when the main output is visual and editable.
It is not recommended. The SME must review facts, links, use rights, personal data, tone, accessibility and consistency with the brand.
Classify information, minimize sharing, review vendor policy, and use business controls when material is confidential.
Start with repetitive and reversible tasks, such as summarizing a brief, creating variants of a text or adapting a format; measure time and quality before scaling.
AI for Marketing Content FAQ
Is the generated text useful as is or do I need to edit it? It is almost always worth reviewing and adjusting it, since the AI generates a good starting point, not a perfect final text.
Does it work well in Spanish for a Latin American business? Yes, in fact the quality of the Spanish generated improved considerably in the latest models available.
Can I use this AI to generate images too? It depends on the tool, although several platforms already combine text and image generation in the same plan.
Do I need design knowledge to use these tools? Not necessarily, as most offer ready-made templates that only require adjusting the generated text.
AI Tools to Create Marketing Content in SMEs: in summary
Choosing the right AI tool for content marketing depends on how much content you publish each week. It also depends on how much time you want to save. Canva Pro covers everything from a business with few publications to one with a more demanding schedule. Their paid plans start at $15 per month, with a free plan available; Check the current price and features before contracting. In the next article in the series we review how to choose a CRM that integrates with WhatsApp Business. That is another way to centralize communication with your clients.
